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The 26th Shanghai CBE in 2021

2021-05-24 10:43:55

The 26th China Beauty Expo (CBE) was held with pomp and pageantry at the Shanghai New International Expo Center (Pudong) from May 12 to 14, 2021. As the bellwether of the beauty industry, CBE is known as the largest and highest-level beauty event in Asia. The 26th CBE gathered tens of thousands of brands from more than 3,200 companies in the cosmetics industry worldwide, with the number of visitors surpassing 500,000.


sanosan, a frequenter to CBE, is a German maternal and infant care brand known for safety, gentleness and naturalness. With the aim to provide breastmilk-like care for baby and mom and rigorous German quality, it was greatly favored by the visitors.

With its maternal and infant care products originally produced in Germany,sanosan enjoys a high reputation in the field of international professional maternal and infant skin care. From product R&D to production,sanosan rigorously deals with every process, which is subject to strict and professional testing and control in Germany. It has won a number of international authoritative certifications.


All products ofsanosan are in line with EU standards and 100 percent quality assured. They have obtained the most authoritative Dermatest five-star certification, quality product certification for skin testing in Germany, as well as BRC, GMP, ISO9001 quality certifications.

The booth ofsanosan attracted a large number of visitors during the event. In addition to the brand’s core formula of “hydrolyzed milk protein + olive essence”, newly packaged products with new formulations that exclude paraffin oil, silicides or hydroxybenzoate preservatives were also showcased to present the new concept of scientific maternal and infant care.

The ultra-high-quality products attracted nearly 10,000 distribution agents and consumers and in-depth discussions were conducted with nearly 100 partners, old customers and new friends. The strength and image ofsanosan has been fully shown to the industry and the market.

Besides,sanosan invited consumers to try out each series of products on site. Only by personal experience can the consumer genuinely trust the quality ofsanosan.


Wooed bysanosan with premium product texture and efficacy, consumers stood in line to snap up the products.

sanosan reciprocated by holding an on-site lucky draw every half an hour, aiming to make the followers’ visit worthwhile.

Taking into account that some of the followers could not be present,sanosan also conducted a live stream to share and explain the efficacy and experience of its products online. During the live stream, the livestreamers had a prize-giving Q&A game, which gained an enthusiastic response from the followers online.

The German brand is well aware that only by delivering good products can it gain the favor of more Chinese mothers.sanosan has been insisting on effectively addressing the needs of Chinese mothers and getting them increasingly healthy.


Owing to such unremitting persistence,sanosan won the prize of 2021 Leading Imported Brands at the 26th CBE.


In product research,sanosan insists that baby skin must be treated by age, so as to better ensure baby’s healthy growth.


With professional technology,sanosan has developed skin care plans applicable to babies of all ages. For example,sanosan Cleansing Series is specially developed for infants aged 0-3, with an aim to achieve daily cleaning and care without causing a burden to baby’s skin.

sanosan Bath & Shampoo, a featured product under Cleansing Series, can solve four problems simultaneously. Natural nourishing ingredients prevent skin from being dry after bath; low foam is fine and easy to rinse; mild ingredients cause no irritation after washing; two-in-one feature saves time.


This product tops the list of 2021 MEIYI Awards - Maternity, Infant and Child Care Award.


Thanks to the sponsor and followers for their recognition and support tosanosan.


This beauty expo allowssanosan to further expand its brand influence and usher in new development opportunities.


In the days to come,sanosan will forge ahead while staying true to its mission. In adherence to the natural, mild and safe brand concept,sanosan will continue to develop, innovate and upgrade the formulas, and produce care products tailored to babies of all ages, enabling more babies to enjoy a more gentle and moisturizing care.

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